Lore

THE NAME

Lazarus
pronunciation: /ˈlæz.ər.əs/ (LAZ-uh-rus)
part of speech: proper noun

definition:

1. A figure from the New Testament restored to life by Jesus.
2. By extension, something restored, revived, or brought back after being lost or thought gone.

Foundry
pronunciation: /ˈfaʊn.dri/ (FOWN-dree)
part of speech: noun

definition:

1. A workshop or factory for casting metal.
2. By extension, a place where things are formed, forged, or created.

“Lazarus species” is a real scientific term, not just pop culture.

In biology and paleontology, a Lazarus species refers to a species that:

• Disappears from the fossil record for a long period
• Then reappears later, as if it had been “missing”

Lazarus Foundry is a brand rooted in rediscovery.  We find concepts, ideas, and designs that have faded from memory - and bring them back to life in interesting ways.  

THE LOGO

A coelacanth is an ancient deep-sea fish once believed extinct for over 60 million years until it was rediscovered alive in 1938. It’s often called a “living fossil” because it has changed very little over vast stretches of time.

The coelacanth is the perfect symbol of return, endurance, and rediscovery. It represents something once thought lost and the proven to still exist. For Lazarus Foundry, that idea translates directly: reviving what’s been overlooked and forging it into something meaningful again.

The logo design is the iconic silhouette of the coelacanth with decidedly old world looking scales.  The fish is intentionally looking backwards (to the left), reflecting the archival focus of the brand.  There is also intentional symmetry issues within the design, reflecting the eclectic and imperfect ethos of the brand.

THE NAMES

Colorways and the names of colorways used by Lazarus Foundry are inspired by the biomes in our incredible natural world.  Desert, Sea, Jungle, etc.

Product names used by Lazarus Foundry are Lazarus Species - once thought gone, now rediscovered.